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The basic concept behind link building is fairly simple; in order to have your website, blog or any other internet content ranked by the search engines it’s vital to generate incoming links; search engines lend more weight to sites that have higher numbers of incoming links as they interpret that as meaning your site has credibility, after all if other sites are willing to link to you, your content must be of value.
Having said that, the quality of your inbound links is an important aspect of SEO; search engines are able to take into account whether your incoming links originate from high-quality, trustworthy sites and if your strategy is based on hundreds of low-quality links you’re just as likely to be penalized by the search engines as for any other questionable SEO practices.
In fact it’s important to remember that you’re better off having only a few high-quality sites linking to your content than myriad low-quality links, which is something that new webmasters sometimes have trouble getting their minds around.
In other words, and this can’t be stressed enough, it’s much better to take the time to build credible links to your site than to be banished or blacklisted by the search engines for attempting to manipulate the system; doing things properly takes additional time and work, but offering true value to your visitors and posting quality content are the most solid and reliable ways to get your site ranked highly.
So how do you go about building an amazing network of high-quality and high-performing links for your site?
There are a few ways to go about it:
Reciprocal Linking can take a fair bit of work but it’s definitely worth it, particularly as it puts you in touch with other webmasters and can help to build powerful connections.
This strategy involves finding sites you’d like to link to and contacting the webmaster directly in order to request that you link your sites together; this method is useful in that it gets your name out there, but it’s not necessarily the most highly recommended strategy, particularly as search engines generally prefer one-way links to your site.
Submit To Directories
This is another way to increase the number of inbound links to your site, and while it’s very simple to do it can prove to be time consuming.
When creating a description of the site you’re submitting, be sure to keep it non-promotional and instead focus on offering valuable and genuine information; remember not to include the name of your site within the text.
Start off by submitting your site to search engines such as Google, Yahoo and Bing and then move on to the smaller engines such as About and Alexa; there are a number of relevant search engines that will be relevant to whatever niche you operate in, so do your research and take advantage of the opportunity.
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Reaching Out to Communities
By reaching out to online communities you generate a great opportunity to collect a number of quality links to your site; by finding an online group that matches up well with the concepts behind your site and posting useful and informative comments on their forums, blogs and/or social media sites, you not only earn the respect of that community, you also have the potential to build genuinely helpful and solid relationships.
Be sure when doing this to leave your link in your signature; if you’re staying away from promotional and propaganda-like posts and focusing on genuine communication, members will be only too eager to check out what you’ve got going on.
Be sure to fill out your profiles correctly on all community sites or forums you join; take the time to develop a professional, credibility-enhancing message so that people can get an idea of who you are and be sure to leave a photo so that people feel they’re connecting with a person.
You can find relevant communities easily through doing an online search; remember that the higher the site is ranked, the more relevant the links will be to the search engines so looking for high-quality, well respected sites will be well worth the effort.
Link building is a vital step in maximizing your SEO strategy and ensuring that your website is properly indexed by the search engines; while not a quick or easy process; proper link building will go a long way toward building a successful future for your site.
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